by Rick Rose | Feb 11, 2025 | Marketing Articles
Encourage Social Sharing Creating Shareable Moments One of the best ways to leverage user-generated content (UGC) is by creating moments that are naturally shareable. From contests to heartfelt customer stories, I’ve learned the power of engaging with your audience in...
by Rick Rose | Feb 8, 2025 | Marketing Articles
Understanding A/B Testing What is A/B Testing? A/B testing, often referred to as split testing, is a method of comparing two versions of a webpage to see which one performs better. It’s like doing an experiment where you change just one thing to figure out which...
