by Rick Rose | Feb 8, 2025 | Marketing Articles
Understanding A/B Testing What is A/B Testing? A/B testing, often referred to as split testing, is a method of comparing two versions of a webpage to see which one performs better. It’s like doing an experiment where you change just one thing to figure out which...
by Rick Rose | Feb 6, 2025 | Marketing Articles
Understanding Your Data Gather Relevant Data When I first dipped my toes into data analytics, I quickly realized that the first step is gathering the right data. You can’t make informed decisions without having the relevant information at your fingertips! That’s like...
by Rick Rose | Jan 25, 2025 | Marketing Articles
Implementing Effective Marketing Automation Tools Choosing the Right Tools for Your Needs When I started my online business, the sheer variety of automation tools out there made my head spin. I found myself asking, “Which tool is the right fit for my needs?” To answer...
by Rick Rose | Jan 19, 2025 | Marketing Articles
Understanding Your Audience Getting Inside Their Heads One of the first steps I took was to dive deep into understanding who my customers are. I mean, who are they really? By analyzing data on customer behavior and preferences, I could create detailed buyer personas....
by Rick Rose | Jan 9, 2025 | Marketing Articles
Understanding Your Audience Identifying Your Target Demographic Before even thinking about spending a dime on social media ads, it’s crucial to really know who your audience is. I’m talking about understanding their age, interests, online behavior, and buying habits....
