by Rick Rose | Feb 11, 2025 | Marketing Articles
Encourage Social Sharing Creating Shareable Moments One of the best ways to leverage user-generated content (UGC) is by creating moments that are naturally shareable. From contests to heartfelt customer stories, I’ve learned the power of engaging with your audience in...
by Rick Rose | Feb 10, 2025 | Marketing Articles
Understanding Your Audience Identifying Your Target Market First things first, if you want to kickstart your video marketing journey, you need to know who you are speaking to. This isn’t just guessing; it’s about doing some good ol’ research. Think about their age,...
by Rick Rose | Feb 9, 2025 | Marketing Articles
Understand Your Product or Service Know What You Offer Before even thinking about who you’re gonna market to, you need to get crystal clear on what exactly your product or service is. I remember when I first launched my own campaign, I was so excited that I...
by Rick Rose | Feb 8, 2025 | Marketing Articles
Understanding A/B Testing What is A/B Testing? A/B testing, often referred to as split testing, is a method of comparing two versions of a webpage to see which one performs better. It’s like doing an experiment where you change just one thing to figure out which...
by Rick Rose | Feb 7, 2025 | Marketing Articles
Define Your Goals and Objectives Identify Your Purpose One of the first things I’ve learned in my marketing journey is the importance of pinpointing exactly what I want my campaign to achieve. Ask yourself: What’s the end goal? Do I want to increase brand...
