by Rick Rose | Jan 18, 2025 | Marketing Articles
Understanding Buyer Motivation Identifying Emotional Triggers One of the most fascinating things I’ve learned about online buyers is how strong their emotional triggers are. We often think that purchasing decisions are entirely rational, but the truth is that...
by Rick Rose | Jan 15, 2025 | Marketing Articles
Do: Define Your Brand Identity Understand Your Audience First things first, understanding your audience is critical. When I started my own branding journey, I realized I needed to know who I was talking to. What are their needs? What problems do they face? By...
