by Rick Rose | Feb 10, 2025 | Marketing Articles
Connecting with Your Audience on a Personal Level Emotional Resonance One of my biggest takeaways about digital marketing is the power of emotion. When I tell a story, I’m not just sharing facts or figures; I’m trying to paint a picture that resonates with people’s...
by Rick Rose | Feb 8, 2025 | Marketing Articles
Understanding A/B Testing What is A/B Testing? A/B testing, often referred to as split testing, is a method of comparing two versions of a webpage to see which one performs better. It’s like doing an experiment where you change just one thing to figure out which...
by Rick Rose | Feb 8, 2025 | Marketing Articles
Understanding Consumer Behavior Leveraging Data Analysis One of the most exciting things I’ve learned along my journey in marketing is how AI can help us get into the heads of our consumers. Seriously! With AI-driven data analysis, we can sift through mountains of...
by Rick Rose | Feb 7, 2025 | Marketing Articles
Define Your Goals and Objectives Identify Your Purpose One of the first things I’ve learned in my marketing journey is the importance of pinpointing exactly what I want my campaign to achieve. Ask yourself: What’s the end goal? Do I want to increase brand...
by Rick Rose | Feb 7, 2025 | Marketing Articles
Understanding Digital Marketing Fundamentals What Digital Marketing Involves When I first dipped my toes into online marketing, I realized that understanding the fundamentals is like having a map in unfamiliar territory. Digital marketing isn’t just about social...
