by Rick Rose | Jan 25, 2025 | Marketing Articles
Implementing Effective Marketing Automation Tools Choosing the Right Tools for Your Needs When I started my online business, the sheer variety of automation tools out there made my head spin. I found myself asking, “Which tool is the right fit for my needs?” To answer...
by Rick Rose | Jan 24, 2025 | Marketing Articles
Building a strong online presence for your brand is no small feat. I’ve been in the marketing game for quite some time, and let me tell you, it’s a journey full of lessons and amazing experiences. So, how do we create a brand that just draws people in and makes...
by Rick Rose | Jan 23, 2025 | Marketing Articles
Understand Your Branding Needs Define Your Brand Identity First things first, you need to take a step back and think about what your brand represents. What are your core values? What message do you want to convey through your business? Spend some time jotting down a...
by Rick Rose | Jan 21, 2025 | Marketing Articles
1. Understand Your Target Audience Identify Buyer Persona When I started in marketing, I quickly learned that knowing who I was talking to made all the difference. Identifying your buyer persona involves gathering data about your audience’s demographics,...
by Rick Rose | Jan 20, 2025 | Marketing Articles
1. Understand Your Customer’s Perspective Empathy is Key When you’re diving into online sales, the first thing you gotta do is put yourself in your customer’s shoes. I’ve been there, and trust me, it makes a huge difference. Think about what they...
