by Rick Rose | Feb 21, 2025 | Marketing Articles
1. Setting Clear Goals Defining What Success Looks Like When I embark on a pre-order campaign, the first thing I do is sit down and define what success will look like. It’s like drawing a roadmap for my adventure. Is it a specific amount of sales? Or maybe it’s...
by Rick Rose | Feb 17, 2025 | Marketing Articles
Understanding Evergreen Content Definition and Importance Hey there! So, first things first—what the heck is evergreen content? In basic terms, it’s content that stays relevant over time. Think tips, how-to guides, or resources that don’t have an expiration date. This...
by Rick Rose | Jan 26, 2025 | Marketing Articles
Define Your Purpose and Values Finding Your Core Message Creating a community around your online business starts with defining what you stand for. Think of the passion you have for your craft or the motivation that drives you every day. Pinpoint that core message, as...
by Rick Rose | Jan 24, 2025 | Marketing Articles
Building a strong online presence for your brand is no small feat. I’ve been in the marketing game for quite some time, and let me tell you, it’s a journey full of lessons and amazing experiences. So, how do we create a brand that just draws people in and makes...
by Rick Rose | Jan 18, 2025 | Marketing Articles
Know Your Audience Research Your Target Market Understanding who you’re selling to is half the battle. Before writing any product description, I make it a point to dive deep into the psychology of my potential customers. I ask myself questions like: What are...
