by Rick Rose | Feb 20, 2025 | Marketing Articles
Building Trust with Potential Customers Why Trust Matters Let me start by saying trust is everything in the world of online business. If a potential customer doesn’t trust you, they’re not going to share their credit card details, let alone proceed to make a purchase....
by Rick Rose | Jan 21, 2025 | Marketing Articles
1. Understand Your Target Audience Identify Buyer Persona When I started in marketing, I quickly learned that knowing who I was talking to made all the difference. Identifying your buyer persona involves gathering data about your audience’s demographics,...
