Section Two: Step Nine

Optin Pages

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Optin Pages

Last week, we talked about your mailing list, how important it was, and how to start building it up. We mentioned optin pages several times, but told you not to worry about them until this week. Well, we still don’t want you to worry about them, but it is time to show you how to set one up.

What Is an Optin Page?

Basically, an optin page is a page whose only purpose is to allow people to sign up for your mailing list. As we have often mentioned, you give something away, the “ethical bribe” to get them to sign up. Traditionally, on an optin page, sometimes called a squeeze page, the only options for the people who come to the pate are to fill in the form or go away. (That’s where the term “squeeze” comes in. You’re “squeezing” the information from the people.)

In the last year or so, this has changed and optin pages have links to other places on your site, such as your blog, your terms of service, etc. This is mainly because the search engines (especially Google) started not liking the traditional optin page. In their thinking, if someone is searching for information and come to a single page that only has an optin box, it is not good information for the people searching, so they penalize the page if it doesn’t at least have links to a few more pages.

This is one of the reasons that many people now put optin pages as the front page of a site with a blog. Eventually, you will want several optin pages, all on their own site, but don’t worry about that, now. For now, simply focus on one.

Last week, you should have gotten your Autoresponder service and begun working with optin boxes, putting one in a widget on the sidebar of your site. If you haven’t done that, yet, here are the two services we recommend:

Aweber – http://jcpmarket.com/aweber

1ShoppingCart – http://WildWestCart.com (this is a special branded version with a 30 day trial called Kickstart)

The Structure of an Optin Page

An optin page is much like a sales page, only shorter. It takes much less to convince someone to get something for free than it does to pay for something.

There are two main types of optin pages that we’ll look at, the video opting page and the traditional text based one. We’ll start with the text based one first because it’s simpler to put up.

Text Based Optin Page

The elements of the page are:

1. The Headline – A simple statement or question that should focus on one of the major benefits of your giveaway.

(We’ll go much more deeply into benefits in Scene 15, but a benefit is something that will enhance your prospect’s life. You product is glow-in-the-dark. That’s a feature. It makes you much safer on the road at night so you can get home to your loved ones, that’s a benefit.)

2. A Brief Introduction To You – people want to know who they are dealing with. On a squeeze page, this shouldn’t be much more than a few sentences.

3. An Introduction Of the Freebie – again, on a squeeze page, you don’t need a lot, but the more you can excite the reader about the prospects of the freebie, the better.

4. A Few Bullet Points – as with the headline, these point to benefits of the giveaway

5. Your Optin Box that usually has it’s own headline, something like, “Yes, I Want This Amazing FREE Report!”, then a brief set of instructions, “Simply fill in your name and primary email address in the form below and we’ll send you an email with a link to your Free report!” and the actual optin box. A picture of the giveaway is also great. (There are many services that will allow you to turn the cover of your eBook into a 3D picture, but just a small picture of your cover would be great.)

6. The “Thank You” Page – this is part of the optin form code. When you set up the form, you put in the page they will go to once they fill in the form. We used to send them directly to the download page for the giveaway, but too many people put fake email address in, so that’s why we now tell them they’ll get the link in an email – it has to be a real address to get the freebie. Now, we send them either to our sales page or to the sales page (through our affiliate link) to a product we are promoting as an affiliate.  

(Don’t worry, we will be giving you information on affiliate promotion later in this lesson and in the next couple of lessons.)

That’s it! Easy Rider!

Here are a couple of examples of some text based optin pages, so you can get a feel for them:

An old fashioned html optin page – http://makemoneywithgiveaways.com/

Two optin pages made with WordPress – http://YourOnlineMarketingPlatform.com

  http://howtofindcontent.com

Both of these optin pages were created with the premium theme called MarketerCMS, which you can see here: http://jcpmarket.com/cms

We have given you our training on how to use OptimizePress as a bonus gift to you.

You can find it in your member area under the “Popcorn and Soda” heading.

Video Optin Pages

More and more people are now doing their optin pages with video instead of text.

(Some people do a combination of the two.) Armand Morin has mastered this technique and has made it very easy to create one with is MarketerCMS theme.

The elements you need are much the same as with text based optin pages, but all but the actual optin box will be within a video.

You need:

1. 1. The Headline
   2. The Video
   3. The Optin Box

Usually, the video is created using a PowerPoint presentation with your voice over it. There are many ways to make the PowerPoint presentation into a video, but the easiest is probably with the screen capture software called Camtasia

(This software is not cheap, so you may want to hold off on getting it, but eventually, it will become vital in your business as you begin to create products, do webinars, etc.)

Once you have created the video and set the page up, the rest is the same as the text based version.

Here is a great example of a video optin page: http://ViralReportMarketing.com

Where To Put Your Optin Page

Just like in the movies, the location you choose to put your page in can make a difference. Think about what Runaway Train would have been like if they had filmed it on a sound stage instead of on location in Alaska! It might have still been good, but it would have been a very different movie.

The two main choices you might consider for where to place your optin page:

On the Front Page of Your Current Blog

Once you set the page up in WordPress and save it, you can make it the front page by
doing the following:

1. Create and save a BLANK page called “Blog”
2. Go to the “Reading” section under “Settings” in your WordPress admin area
3. Under the first section, called “Front page displays”, choose “A Static Page”
4. Under the pull down for “Front Page” choose the optin page you created
5. Under the pull down for “Posts Page”, choose the blank “Blog” page you just created.
6. Remember to save the changes

The final bit would be to make a custom menu so only what you want to show up would show up on the menu on your blog:

1. Under “Appearance”, go to “Menu” in your WordPress admin area
2. In the left-hand panel, give your menu a name. “Main Menu” is fine. Save the menu.
3. On the right hand panel, about half way down, is a list of your pages. Put checkmarks next to your optin page and your blog page and click “Add to Menu”
4. You can drag them if they aren’t in the right order. Open up the Optin one and change the Navigation Label to “Home” and save.
5. Then, in the “Theme Locations” area, in that dropdown, choose the menu you just created and save. You now have a custom menu!

When you create your sales page later on, you an add that as a “More Information” page to the menu!

On Its Own Site

Many people put an optin page on its own site. The more optin pages you create, the more you will want to do this, especially when you have products to sell, the more you will want to do this. These days, with WordPress, it’s fairly easy to create these sites.

Find a domain name, using the techniques we talked about in Scene Two. On this site, you will only have your Optin Page, your Sales Page and your download area.

Now a little about… 

Affiliate Marketing

We’ve mentioned having other people’s products to promote. This is a great strategy when you are just starting out, before you have your own products to sell. Here is a brief or introduction to that. We will go into more detail in the next two scenes.

Affiliate marketing is a great way to start making money online. It is simply promoting other people’s products or services in order to earn a commission on any sale you make.

Most products that are sold online have affiliate programs. For some of them, you will have to apply. For some, you simply have to sign up. Once you have joined the affiliate program, you will get special links to the product sales pages. These links track who sent the customer to that page, so that, when the person buys, you are credited with the sale.

Some affiliate programs will “cookie” your people in for a certain amount of time, so that, if they purchase anything else from the same company, you will also get a commission on those sales. Some are only for the specific product you are promoting.

How to Find Products

The first place to look is at products you have already purchased and liked. Connie has a story that explains why promoting something you used and like is better than just finding something out there:

Imagine someone new moving in to your neighborhood. You meet them on the sidewalk and they ask, “Hey, do you know a great pizza place we could go to?”

You say, “Sure, Nick’s over on First Street is great.”

They ask, “Do they have vegetarian only pizza?”

You answer, “Well, I’m not sure.”

They ask, “Um… is their course very good?”

You say, “Well, I don’t know, I’ve never actually been there.”

The new neighbors will think you are a little nuts and will never ask you for another recommendation.

You can see that, if you had recommended a place you had gone to and loved, you could have told them just how good it was, which items to get and which ones to avoid. Your excitement about it would have made them really want to go there.

So. If you have bought and used products in your niche that you like, see if they have An affiliate program. If you haven’t, yet, go find some, try them out, then join their affiliate program.

Another place you might find products to promote is a site called ClickBank. You can join for free, then search their marketplace for products to promote. With ClickBank, they call your affiliate link a “Hop Link”.

A third thing you might want to promote is any service you use, if it’s appropriate to your niche, such as Aweber, 1ShoppingCart, Bluehost, GoDaddy, etc. 

Action Steps

Decide if you want an optin page on your blog or on its own site

Put it there

Start looking for possible affiliate products to promote

Next week:

We will cover your automated email series and go into more detail about affiliate marketing.