Section Two: Step Twelve

Information Products

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Table of Contents

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Info Products

In the last several weeks, we have learned about selling other people’s stuff. You could think of that as being the distributor rather than the film maker. It’s time to make our own film! Well, your own information product. Remember, just like with film, your product can be based on previous material or entirely original.

There is also the idea of “repurposing” material you’ve already written. Randy Cassingham of This Is True™ (one of the first online newsletters) likes to say, “write once, sell often.”

In any case, you’ve probably already been thinking about what your first information product would be, or at least what it would be about. If you don’t have any ideas, go back to Scene Three, where we talked about ways to jump-start your creativity. Use some of that info. It works!

There are also other ways to find idea:

1. 1. Look in your email conversations – have you helped anyone with a problem? Turn the information you gave them into a product or part of one
   2. Your social media conversations – the same as above
   3. Blog comments – comments you have made on other people’s blogs and ones others have made on yours are great places to find ideas
   4. Forum discussions – again, these conversations are often about problem solving. If you’ve helped people, you already have some information to sell
   5. Amazon – search for books in your niche. Read the comments. You can find LOTS of great ideas there. Be careful, though. Use this to find ideas, not to copy information
   6. Your own blog posts and articles – again, “Write once, sell often!”

Okay, ready to rock and roll? Then let’s…

Create an Info Product

In order to sell your information product, you will eventually need:

The Product

A way to accept payments (PayPal, ClickBank or 1ShoppingCart)

Your Sales Page

Your thank you page (sometimes this is also the download page)

Your product download page

Some Bonuses

Don’t worry too much about them right now, though, we’ll go over them all in future weeks. We only list them so you can start having them in your mind.

You have already done a lot of the work to create your first info product. You’ve done SEO research to see what people are looking for in your niche and you’ve found out what problems people are having.

The first step is to decide which problem you will solve with your first product. Don’t dwell on that for too long a time. Choose one and get to work.

Got one? Good.

You can create your info product as an eBook to sell, as a recorded Webinar (or short series of recorded Webinars) or as a recorded Teleseminar (or short series of recorded Teleseminars.)

For your first one, let’s focus on an eBook.

There are three basic ways to build your product:

1.With PLR, Master Resale Rights, and Public Domain information (see Scenes Five and Six to refresh your memory on these)
2. With information you’ve already written
3. With brand new information you write

We recommend a combination of two or more of these.

Okay, to get started, we recommend you begin with…

Your Outline

Start creating your product by jotting down notes and ideas. Throw everything at the page to begin with. You won’t use it all, but if you put everything down, you won’t miss anything.

List any blog posts or articles you will use. (As always, we recommend rewriting them for this format.)

List any PLR or Public Domain stuff you’ve found that you might want to include

Go get the text from any emails, forum posts, blog posts, social media conversations etc. (It’s a good idea from here on out, when you find yourself giving good information anywhere, to copy it into an “idea” file on your computer so you have it handy for this part of the process for each product.)

Once you’ve gotten all that down in whatever a jumble it appears in, start organizing it into an outline. You already have a sense of the best way to present your information so it makes the most sense to your clients and customers.

You will start to see what you’ve included in the jumble that you don’t really need. Get rid of that stuff! It will feel like “filler” to the customer.

You will also start to see some spots where you left something out. At this point, it’s easy to add it so it all flows smoothly.

(When you start selling Webinars and Teleseminars, you can go through much of this same process, but you don’t need to actually “write it out”. Once you have the outline, you’re ready to go. For a Webinar, you can even use that outline as your PowerPoint presentation!)

Creating the outline is usually the most involved part of the process. Once you have your outline, it’s just a matter of filling in the blanks. Your outline items can even be “chapter” headings to put in a table of contents.

Now go in and write (or re-write, if you’re using stuff that has already been written by you or someone else.)

Once it’s written, it’s time to…

Format Your eBook

To get an idea of what your eBook should look like, go back to some of the books you’ve bought or some of the freebies you’ve downloaded. They usually have these elements:

1. A cover
2. A copyright and disclaimer pa
3. A table of contents (you don’t need this if your book isn’t very long)
4. The actual book
5. A “resource” page

Your Cover:

Of course, your cover needs to have the name of the eBook. (It’s good to use at least one great key word phrase in your title) and your name.

Some eBooks have very fancy graphic covers. Don’t get caught up in thinking a simple cover won’t do. It will do just fine. The title, your name and your photo will do just fine!

If you have rights to a good picture that works with the subject, use that. There is a great free image editing site called http://pixlr.com – you can use that to edit your picture and add the title text if you want.

But don’t spend too much time formatting your eBook and cover (or any part of your book.) This is one way to avoid getting it done and out there.

Copyright Page:

Take a look at the copyright page from some of the products you’ve purchased. (Hint – you’re reading one right now!)

It should at least have the copyright notice:

©2012 Joe Marketer
All rights reserved
http://yourwebsite.com

Table of Contents:

This is fairly self-explanatory. Depending on what word processor you are using, they have different ways of generating the table of contents. If it’s a simple book, you can create it by hand. It is that last thing you should put in, though, as your pages will change as you add and edit things in the text.

The Book:

Formatting the book is fairly easy. We both like to put a border around the pages, which, in MS Word, you do in “Format/Borders and Shading”. You don’t need to do this, but it does look nice.

Because most people will be reading your book on a computer screen, one of the best fonts to use would be Arial because it is simple, clean and easy to read.

Bullet points are always a good idea. It both breaks up your pages and makes the information easier to understand for you reader.

In the footer, you should have at least the page number and the URL to your website. You can also put a copyright notice or the title of the book in there.

The Resource Page:

It is a good idea to re-list any web site you’ve mentioned in your text on the resource page so it is easier for your customers to find them. It is also a good idea to list one or two things for them to purchase – other books and courses you have (once you have several) and one or two appropriate affiliate products.

Don’t just put random things there. Put things that will really enhance the information for your reader.

If you are listing any affiliate products, you must have some sort of affiliate disclaimer. Something as simple as:

Some of these links are affiliate links, which means if you purchase using them, I will get a small commission. However, I only recommend products I have used and have gotten benefit from.

Once you’ve finished writing and formatting your book, turn it into a pdf, which you can do very easily in both MS Word and the free Open Office word processing suite.

Once you’ve finished all these steps, it will be time to get your product online. We will go over that in next week’s lesson along with talking about Teleseminars.

Action Steps

Choose the problem you will solve for your first info product

Jot down all the notes and ideas you have in a “jumble” document

Turn that jumble into an outline

Turn that outline into your book and format it

Turn your book into a pdf

Next week:

We will learn about holding teleseminars and discuss getting your info product online.