by Rick Rose | Jan 24, 2025 | Marketing Articles
Step 1: Define Your Website’s Purpose Understanding Your Goals First things first, let’s get clear on what the heck you’re building this website for. Are you selling products, sharing expertise, or perhaps showcasing a portfolio? Defining your goals will...
by Rick Rose | Jan 23, 2025 | Marketing Articles
User-Friendly Interface Intuitive Design When I first started building websites, I remember feeling overwhelmed by the sheer number of options out there. A user-friendly interface can make all the difference, especially for small business owners who may not have a...
by Rick Rose | Jan 23, 2025 | Marketing Articles
Understand Your Branding Needs Define Your Brand Identity First things first, you need to take a step back and think about what your brand represents. What are your core values? What message do you want to convey through your business? Spend some time jotting down a...
by Rick Rose | Jan 22, 2025 | Marketing Articles
1. Establishing a Strong Online Presence Choosing the Right Platform When I first started out, I spent so much time wrestling with which platform would be best for my business. The options were endless: Facebook, Instagram, my website… You name it, I was...
by Rick Rose | Jan 22, 2025 | Marketing Articles
Understanding the Importance of Post-Sale Engagement The Connection Between Sale and Loyalty Let me tell you, the sale isn’t where the magic stops. It’s just the beginning! Having a solid understanding of how your customers feel after they’ve made a purchase is...
by Rick Rose | Jan 21, 2025 | Marketing Articles
1. Understand Your Target Audience Identify Buyer Persona When I started in marketing, I quickly learned that knowing who I was talking to made all the difference. Identifying your buyer persona involves gathering data about your audience’s demographics,...
