by Rick Rose | Dec 3, 2024 | Marketing Articles
Understanding the Fundamentals of Marketing The Marketing Mix: Product, Price, Place, Promotion When I started my marketing journey, the concept of the marketing mix was like a light bulb moment for me. This mix is fundamental because it encompasses the four pivotal...
by Rick Rose | Dec 2, 2024 | Marketing Articles
Understanding Your Audience Why Audience Research is Crucial Let me tell you, one of the first things I learned in marketing was that knowing your audience is everything. You can have the best product in the world, but if you don’t know who you’re talking...
by Rick Rose | Dec 2, 2024 | Marketing Articles
1. Understand Your Audience Identify Your Target Market First things first, understanding your audience is like having a treasure map. You wouldn’t go on a treasure hunt without knowing where to look, would you? So, dive deep into demographics, interests, and appetite...
by Rick Rose | Dec 1, 2024 | Marketing Articles
Neglecting Your Target Audience Understanding Who You’re Speaking To So, let’s kick things off with something I see all the time: brands not knowing who they’re really talking to. It sounds basic, but believe me, it’s a game-changer. I remember when I first...
by Rick Rose | Dec 1, 2024 | Marketing Articles
Define Your Target Audience Understand Their Needs When I set out to create an online marketing strategy, one of the first things I always do is define who my target audience is. It’s not just about demographics; it’s about understanding what they need and...
by Rick Rose | Nov 30, 2024 | Marketing Articles
The Shift to Digital Marketing Understanding the Digital Landscape Let me start by saying, the digital landscape has completely transformed the way we do business. If you haven’t noticed this shift, you might just be living under a rock! Gone are the days of...
