by Rick Rose | Dec 1, 2024 | Marketing Articles
Define Your Target Audience Understand Their Needs When I set out to create an online marketing strategy, one of the first things I always do is define who my target audience is. It’s not just about demographics; it’s about understanding what they need and...
by Rick Rose | Nov 30, 2024 | Marketing Articles
The Shift to Digital Marketing Understanding the Digital Landscape Let me start by saying, the digital landscape has completely transformed the way we do business. If you haven’t noticed this shift, you might just be living under a rock! Gone are the days of...
by Rick Rose | Nov 30, 2024 | Marketing Articles
1. Marketing Online is Just About Social Media Why Social Media Isn’t Everything When it comes to online marketing, a lot of folks tend to focus solely on social media platforms like Facebook, Instagram, and Twitter. Don’t get me wrong; social media is crucial,...
by Rick Rose | Nov 29, 2024 | Marketing Articles
Optimize Your Website for User Experience Streamline Navigation One of the first things I always tell my clients is to simplify their website’s navigation. When visitors come to your site, they should be able to find what they’re looking for without getting lost...
by Rick Rose | Nov 29, 2024 | Marketing Articles
Balancing online and offline marketing strategies can feel like walking a tightrope sometimes. One minute you’re neck-deep in social media analytics, and the next you’re prepping for a local trade show. From my experience, it’s all about finding that sweet spot where...
