by Rick Rose | Jan 15, 2025 | Marketing Articles
Building a Strong Brand Identity Understanding Your Audience First things first, you gotta know who you’re talking to. Understanding your audience is the cornerstone of building a robust brand identity. I’ve spent countless hours diving into audience research,...
by Rick Rose | Jan 14, 2025 | Marketing Articles
1. Understand Your Audience Research Demographics First things first, if you’re aiming for your content to go viral, you really need to know who you’re talking to. Dig into demographics and psychographics to get a clear picture of your audience. What are...
by Rick Rose | Jan 14, 2025 | Marketing Articles
Understanding PPC Basics What is PPC? PPC, or Pay-Per-Click, is an online advertising model where you pay a fee each time someone clicks on your ad. It’s like buying visits to your site instead of earning them organically. I remember my first encounter with PPC; I was...
by Rick Rose | Jan 13, 2025 | Marketing Articles
Defining Your Marketing Goals What Do You Want to Achieve? When I start any marketing plan, the first step is to figure out what I’m aiming for. Are we looking to boost sales, increase brand awareness, or perhaps generate more leads? Each goal requires a different...
by Rick Rose | Jan 13, 2025 | Marketing Articles
Understanding Your Audience Gathering Data One of the first things I learned in my marketing journey is that understanding your audience is key. To do this effectively, you need to gather data from various sources. This includes social media insights, website...
